Michael Anton :

Dan Deacon’s app transforms your phone into a crowd-sourced light show

Dan Deacon wants you to be on your phone during his gigs, though, rather than tweeting, he’d much prefer it if you were using his app to transform your phone into part of a vast, realtime network of connected lights.

The app, quite simply, connects up an array of iphones and synchronises the screens to flick between different colours to the beats. Cleverly, it doesn’t rely on wifi networks or phone signal, but on sound cues within the music itself, a new type of tech that can also be found in new sound-based data tranfer app Chirp. Watch the video below to see it in actions, it’s pretty amazing to see just how responsive and synced up (most of) the phones are, though the effect is ruined slightly when the guy behind the lighting desk decides that he still wants to do his job.

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5 things to learn about pop-ups and social media

As part of Social Media Week in London, speakers from Box Park, The Art of Dining, ArtWednesday, Chinwag and Young and Foodish got together at a session organised by Event Brite to talk through some of pros, cons and uses of social media with pop-up events. The session covered a whole range of topics, from what tools to use, to how to encourage new customers, but here’s five things that the panels seemed in consensus about:


1) Instagram is the best tool for sharing images

Despite mixed personal responses to the relevance or use of instagram, the general feeling seemed to be that instagram was the best way of getting attendees at events to share pictures; and sharing pictures is the best way to drive engagement and increase promotion after your events have finished. Young and Foodish argued that the importance of photo-sharing was because taking, sharing and publishing pictures of other people enjoying your event was one of the best ways of convincing even more people to come along next time.

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Reviewing Live Music: Crowd Sourced Opinions via ShowScoop

Awful gigs, good gigs, great gigs, we’ve all been to some. I’ve always found that part of the thrill of seeing a band take to the stage and perform is the anticipation or whether or not they’re going to be any good. Now a new music focused internet start-up is trying to changing this, for better or worse.

Showscoop promises to be the Yelp, TripAdvisor, or, er, Last.fm for live music – giving gig-goers an online space to share their experiences of bands and check up on whether an artist they like the sound of has what it takes to entertain a live crowd. As with any fledgling digital community you’ll have to cut it a fairly large amount of slack as it takes off – right now there are only around 400 reviews online.

The predictable San Francisco bias also means you’re currently unlikely to find reviews of bands that aren’t touring the west coast of America, and even those that are only have a scattering of reviews attached to them. These existing reviews vary from useful, though spoiler-filled descriptions accounts of the gigs, to the utterly inane.

Of course this could all change, and it’s promising to see that Showscoop already has a vested interested in encouraging prolific and conscientious posters via its RoadCrew program. But the real issue is the definition of the problem that it’s trying to solve….

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